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✦ AI-Generated Answer

Substack has an AI Visibility Score of 45/100 (Emerging). It is mentioned in 6/15 buyer-intent prompts across 4 AI platforms. AI share of voice: 27%. Sentiment: Positive. Trend: Growing. GoAI analyzes how often AI assistants such as ChatGPT, Claude, and Gemini recommend a brand across real buyer prompts.

AI Visibility Score

Substack

45 / 100

Emerging

Share of Voice: 27% · Positive · Growing

Verified by GoAI · goai.ai · March 2026

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Platforms Tested

Mentioned in 6/15 buyer-intent prompts

✓ ChatGPT (5)✗ Claude✗ Perplexity✓ Gemini (1)

AI Visibility Signals

Entity Mention Frequency
50
Content Citability
39
Third-Party Authority
40
Structured Data
43
Content Freshness
42
Competitive Narrative
44

Competitors in AI Recommendations

Constant Contact
Neutral58
GetResponse
Neutral47
Substack
Positive45
AWeber
Negative26

Prompts Tested

"Best email marketing platform for small business"
"Mailchimp alternatives in 2026"
"Best email marketing tool with automation"
"Most affordable email marketing software"
"Best email platform for e-commerce"
"Email marketing tool with best deliverability"
"Best newsletter platform for creators"
"Which email marketing tool has the best templates?"

Frequently Asked Questions

What is Substack's AI Visibility Score?

Substack has an AI Visibility Score of 45/100, rated as "Emerging". This score measures how frequently AI assistants like ChatGPT, Claude, Gemini, and Perplexity recommend Substack in response to buyer-intent queries.

Is Substack recommended by ChatGPT?

Yes, ChatGPT mentioned Substack in 5 out of 15 prompts tested.

How does Substack compare to competitors in AI search?

Substack scores 45/100 compared to competitors: Constant Contact (58), AWeber (26), GetResponse (47).

What is AI Visibility?

AI Visibility measures how often a brand appears in AI-generated recommendations. As more consumers use AI assistants for purchase decisions, brands with higher AI visibility capture more organic discovery.

How can I improve my AI Visibility Score?

Run the free GoAI scanner to get your current score, then upgrade to the full $29 audit for an 18-page report with specific recommendations.

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What is AI Visibility? · AI Visibility Index